Too many choices, at the grocery store or in dating, can lead to hasty decision-making–or so says a study reported at PsychCentral:
In this environment, researchers found that people respond by paying attention to different types of characteristics – discarding attributes such as education, smoking status, and occupation in favor of physical characteristics such as height and weight….[I]f the brain is faced with abundant choice, even about who to go out with, it may make decisions based on what it can evaluate most quickly.